About Us



Baby First Ltd is an importer, manufacturer and distributer of hundreds of quality baby products. We specialise in products that help mothers put the needs of their baby/s first and give them the best start to life. Over the years we have continued to add quality, worldwide renowned brands to our range with this aim in mind. Brands such as Baby Jogger, Lamaze, Love to Dream, Boon, Classic World, JJ Cole, and many more.


So, as putting the needs of babies first (and of course mothers) has been our priority for over 50 years, we believe that we have become very, very good at it - and we hope you agree. 


Product Enquiry:

Here at Baby First we stand behind the quality of all our products. If for any reason you are not happy with an item you have purchased, please contact our office on 03 338 7613 and one of our friendly staff will help you.


If you would like some assistance to find a retailer please visit our retailers section. If you would like more information on retailers or a particular product, please feel free to call or email.

Our office hours are Monday to Friday, 8am to 4.30pm
Product/ Retail Enquiries: 0800 429 329
General Office Enquiries: 03 338 7613
Email: admin@babyfirst.co.nz



*We are a wholesaler and do not sell direct to the public. Visit our Retailers page to find a retailer near you.

**The recommended retail prices listed on this website are meant as a guide only. Prices may vary between retail outlets.