About Us

For over 40 years we've specialized in products that help mothers put the needs of their baby first. And that explains why our company and that of our own brand of baby essential products, is simply called, Baby First.  However, over the years we've constantly been on the look out for other quality branded products. Products that we believe also assist mothers to give their babies (and young children) the best start in life.

Today, within what we call our family of products, we offer mothers many leading brand names that you'll find on this website such as Lamaze, Gaia, Baby Jogger, Max and Tilly, Jolly Baby and many more.

So putting the needs of Baby First has always been our priority and consequently we believe we've become very good at it.

After reviewing this website, we hope you agree and let us help you enjoy the pleasure of motherhood .